In a fast-paced world of dating apps that are gamified, Facets is a dating app that encourages a true reflection of who you are and building genuine connections. Built so your friends can help curate your dating profile, Facets provides a platform that slows down the meet-cute process so you can truly find the one.

In a fast-paced world of dating apps that are gamified, Facets is a dating app that encourages a true reflection of who you are and building genuine connections. Built so your friends can help curate your dating profile, Facets provides a platform that slows down the meet-cute process so you can truly find the one.

Duration

Duration

6 months

6 months

Tools

Tools

Figma/Figjam

Figma/Figjam

Google Analytics

Google Analytics

Jira

Team

Team

1 Project Manager

1 Project Manager

1 UX Researcher

1 UX Researcher

2 UX Designers

2 UX Designers

1 Content Manager

1 Content Manager

1 Developer

1 Developer

Context + Challenge

Context + Challenge

Our junior project is a web application – a dating app called ‘Facets’ which encourages more genuine relationships where users can invite their friends to the app to contribute to their dating profile and help them with the matching process. The app is gem-themed, highlighting the different facets of a user where each facet (or scrollable page on their dating profile) is a page written by either the user themself or by a friend. A single facet includes written answers to prompts along with pictures to contribute to a well-rounded dating profile composed of multiple facets.

Our junior project is a web application – a dating app called ‘Facets’ which encourages more genuine relationships where users can invite their friends to the app to contribute to their dating profile and help them with the matching process. The app is gem-themed, highlighting the different facets of a user where each facet (or scrollable page on their dating profile) is a page written by either the user themself or by a friend. A single facet includes written answers to prompts along with pictures to contribute to a well-rounded dating profile composed of multiple facets.

My Role - UX Researcher

My Role - UX Researcher

Led UX research - Identified our target audience, conducted interviews and usability testing to find key pain points, and researched current dating apps to identify what can make Facets unique and effective

Led UX research - Identified our target audience, conducted interviews and usability testing to find key pain points, and researched current dating apps to identify what can make Facets unique and effective

Supported UI design - Designed UI elements and explored visual branding on Figma

Supported UI design - Designed UI elements and explored visual branding on Figma

Assisted front-end development - Added styling to components in our React Native build and used Github to merge updated components

Assisted front-end development - Added styling to components in our React Native build and used Github to merge updated components

Problems Facets addresses

Problems Facets addresses

Today, many popular dating apps (Tinder, Hinge, Bumble) inevitably make the experience of searching for a partner gamified and overwhelming. The ability for users to scroll endlessly past so many potential partners in a short period of time not only minimizes the purpose of intentionally finding someone to match with but also leaves the user feeling disposable.

Today, many popular dating apps (Tinder, Hinge, Bumble) inevitably make the experience of searching for a partner gamified and overwhelming. The ability for users to scroll endlessly past so many potential partners in a short period of time not only minimizes the purpose of intentionally finding someone to match with but also leaves the user feeling disposable.

The Big Idea

The Big Idea

To make a more authentic and genuine online dating experience, we aim to create a mobile dating app that allows users' friends to create profiles for them to help showcase the best sides of them from different perspectives.

To make a more authentic and genuine online dating experience, we aim to create a mobile dating app that allows users' friends to create profiles for them to help showcase the best sides of them from different perspectives.

Understanding our users

Understanding our users

Target audience

Target audience

Identifying our prime audience is a major priority and will help inform us what features will be valued for the app, what demographics to look for when we recruit people for user interviews, and will anchor our design decisions down the line. Generally, we identified our target audience to be young adults ages 18-36 living in the United States in urban or suburban areas. Facets' main audience is composed of people who want to know more about someone before matching with them, have friends who can help build their profile, and more inclined to the social and community aspect of dating.

Identifying our prime audience is a major priority and will help inform us what features will be valued for the app, what demographics to look for when we recruit people for user interviews, and will anchor our design decisions down the line. Generally, we identified our target audience to be young adults ages 18-36 living in the United States in urban or suburban areas. Facets' main audience is composed of people who want to know more about someone before matching with them, have friends who can help build their profile, and more inclined to the social and community aspect of dating.

Understanding our users

Understanding our users

User Personas

User Personas

I created three user personas who align with our target audience but come from different backgrounds and have different goals and pain points.

I created three user personas who align with our target audience but come from different backgrounds and have different goals and pain points.

Laura Hoang: A college student who's looking for a long term romantic partner and is cautious of online safety and the validity of profiles.

Laura Hoang: A college student who's looking for a long term romantic partner and is cautious of online safety and the validity of profiles.

David Luis: An introverted entrepreneur who would love for his friends to help showcase his true personality to find a romantic partner.

David Luis: An introverted entrepreneur who would love for his friends to help showcase his true personality to find a romantic partner.

Logan Byrne: A self-established ceramicist who finds it difficult to meet with new people and would like to find someone who would match their lifestyle.

Logan Byrne: A self-established ceramicist who finds it difficult to meet with new people and would like to find someone who would match their lifestyle.

Understanding our users

Understanding our users

Empathy maps

Empathy maps

I created two empathy maps (one for David and one for Laura) to note down what they would each hear, see, say/do, think/feel, gain, and would feel pain for with regards to dating apps and also their friends' experiences with relationships and dating apps.

I created two empathy maps (one for David and one for Laura) to note down what they would each hear, see, say/do, think/feel, gain, and would feel pain for with regards to dating apps and also their friends' experiences with relationships and dating apps.

Facets: Research phase

Facets: Research phase

Competitor Research

Competitor Research

There are many popular dating apps in the market today–to make Facets an app that encourages genuine connections and put an end to the endless scrolling of potential partners, we analyzed a few dating apps to understand their strengths and weaknesses. We found that Hinge has a guided account creation process and has prompt questions for users to answer that we liked, but it indulges in endless scrolling and some features (likes specific filters) are behind a paywall.

There are many popular dating apps in the market today–to make Facets an app that encourages genuine connections and put an end to the endless scrolling of potential partners, we analyzed a few dating apps to understand their strengths and weaknesses. We found that Hinge has a guided account creation process and has prompt questions for users to answer that we liked, but it indulges in endless scrolling and some features (likes specific filters) are behind a paywall.

Overall, we noted benefits across different apps that we wanted to incorporate into Facets (friends answer questions about the user like in Blindmate, prompt questions like in Hinge, both users have to like each other before messaging like in Tinder), while also building our unique feature of having a multi-faceted user profile.

Overall, we noted benefits across different apps that we wanted to incorporate into Facets (friends answer questions about the user like in Blindmate, prompt questions like in Hinge, both users have to like each other before messaging like in Tinder), while also building our unique feature of having a multi-faceted user profile.

Facets: Prototype Design

Facets: Prototype Design

The key differentiator: facets

The key differentiator: facets

Our core feature that sets Facets different from other dating apps is having a multi-faceted profile. The user fills out information and prompts to create one page for their profile. When they invite their friends to the app to contribute to their profile, their friends would fill out prompts and upload pictures on their end that would save as a separate page on the user's profile. This way, a person can have multiple pages (can be swiped left and right to view) that showcase different sides and perspectives of their personality, making their presentation more authentic and community-based.

Facets: Prototype Design

Facets: Prototype Design

Mid-Fidelity Prototype

Mid-Fidelity Prototype

  • Set up the guided account creation flow with all questions needed to build the profile

  • Set up the guided account creation flow with all questions needed to build the profile

  • Design the profile feed page which shows five people at a time

  • Design the profile feed page which shows five people at a time

  • Design the profile template which holds all information and facets for a person

  • Design the profile template which holds all information and facets for a person

  • Make designs for messaging, an edit your profile, and account information pages

  • Make designs for messaging, an edit your profile, and account information pages

Facets: Prototype Design

Facets: Prototype Design

The account creation process

The account creation process

Properly establishing yourself on Facets is a crucial component in finding a match. We set up the account creation process to be guided with a progress bar letting the user know what step they are on and what they can expect next. The account creation flow is broken up into two major sections: the first section with vital information like name, birthday, gender identity, pronouns, what gender and age range the user is interested in, living location, and employment situation. The second section is centered on Facets-related content where the user answers three prompts to feature on the profile, uploads pictures, and is able to invite friends to help fill a page of prompts about them for their profile. The guided approach stresses the importance of the questions and paces the user to be thoughtful about what they input.

The Final Product

The Final Product

Facets

Facets

Since we were a small team wearing many hats, I helped the designers and developers program some of the components and features of the app to have updated styles on the front-end side. The final product well reflects our final prototype–creating an account, beveled edges on profile cards, the ability to scroll vertically on profiles and horizontally to flip through different facets, and the ability to refresh the page to see a new set of people.

Reflection

Reflection

What this project has taught me

What this project has taught me

The final product is something we're proud of– 6 months of perfecting a gem-themed app for people to make true connections. Through this project I've learned of the great value that is understanding your user. Surveying people of our target audience and learning what are motivators for finding a relationship in the online dating scene really helped us shape our features and build our product. Working on Facets also encouraged me to seek out jobs to work on where help is needed when I don't have as many tasks on my plate. Since we had short deadlines, I helped where I saw help was needed–with the design team to brainstorm UI elements, with development and front-end programming, and with content management to ensure everything was ready to go for both the designers and development side to integrate.

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